'Ghost'
Directed by Saam Faramond
Creative Direction by Alexander McQueen
Audioproduction by Emre Ramazanoglu
To celebrate the launch of their first sport-fashion apparel collection, Alexander McQueen and PUMA have created the brand movie Ghost featuring the Autumn/Winter 2009 collection. Under the direction of worldwide renowned director Saam Faramond and with the creative direction of Alexander McQueen, the short movie features two models engaging in a powerful and breathtaking dual. Slow-to-fast motion effects and the visual reverberation of the images perfectly interpret the sport-fashion vision of Alexander McQueen PUMA. The films title refers to the fading and reverberation technique used throughout the picture a key feature of the Alexander McQueen PUMA visual identity. The film is produced by international video production agency Partizan.
In the audioproduction for the film, the DrMS spatial processor was extensively used by engineer/producer Emre Ramazanoglu to achieve a big soundstage.
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